Picnic operates in the Netherlands, Germany and France. The number of customers and cities in which it delivers is steadily increasing. It is also slowly increasing the number of delivery days per week from three to six. To reduce the negative impact of its business activities on the environment in residential areas, the company has bought electric cars to deliver orders. With about a thousand electric delivery vehicles, the company delivers groceries in over 120 cities and towns from 63 delivery hubs in 2021. With hundreds of thousands of customers and a monthly expansion into new cities, Picnic was named the fastest-growing company in the Netherlands in 2019.